Real estate investors looking to grow their business and scale have one thing in mind: finding motivated leads. Now in today’s competitive market, doing this without the aid of software is extremely difficult - but if you’re looking to yank up your bootstraps and give it a go, cold calling will be one of the most effective ways to generate new leads.
And if you’re cold calling, without a doubt you’ll need several real estate cold calling scripts handy.
While cold calling can be intimidating, especially for those who are new to the industry, it can be a highly effective way to find motivated sellers. With the right script and knowledge around real estate cold calling, you can build rapport with potential sellers, assess their needs and motivations, and ultimately close the deal.
Remember, you can make the most of your time by calling only motivated seller leads. This means doing your research beforehand, likely via skiptracing for real estate, in order to qualify potential leads as motivated sellers.
“Hi, my name is [Your Name] and I'm a real estate investor in the [Your City] area.
I'm calling because I'm always searching for people who may be interested in selling and I noticed your property is currently on the market. I get that selling a home can be a big decision and a lot of work, but my job is to help make the process as smooth and stress-free as possible.
Would you want to tell me more about your home and what you’re looking for in a sale?”
“Hello, this is [Your Name] from [Your Company].
I'm calling because I noticed that your property has been on the market for a while and I'm wondering if you’d entertain a cash offer.
I understand that you may have had some difficulty finding a buyer, but I'm confident that I can provide a solution. I specialize in buying and renovating homes in the [Your City] area, and I'm always looking for people who are looking to sell.
Would you want to tell me more about your home and what you’re looking for in a sale?”
“Good morning/afternoon, [Mr./Mrs. Seller].
My name is [Your Name] and I specialize in buying and rehabbing homes in the [Your City] area. In my research I came across your property and I must say, it caught my eye. I'm always on the lookout for new investment opportunities and I think your home has a lot of potential.
I understand that selling a home can be a tough decision, but I'm here to make the process as smooth and stress-free as possible.
Would you want to tell me more about your home and why you’re looking to sell?”
“Hi [Mr./Mrs. Seller], my name is [Your Name] and I'm a local real estate investor.
I saw that you recently inherited a property and I was just calling to see if you intend to keep it or if you’re planning to put it on the market. The only reason I ask is that I know how much work goes into inheriting a home, and that some people don’t have the time and/or resources to complete that transaction.
That's where I come in. I specialize in buying and renovating homes in the [Your City] area, and I'm always looking for people looking to sell.
Would you want to tell me more about your home and why you’re looking to sell?”
“Hello, [Mr./Mrs. Seller].
My name is [Your Name] and I'm calling because I came across your property while searching for investment opportunities in the [Your City] area. Your home really caught my attention and I think it has a lot of potential. I understand that you may have had some difficulty finding a buyer, and that’s the main reason I’m giving you a call.
I specialize in buying and renovating homes in the [Your City] area, and I'm always looking for property owners looking to sell. If you don’t mind me asking, what’s the reason you’re looking to sell?”
“Good afternoon, [Mr./Mrs. Seller].
My name is [Your Name] and I invest in properties in the [Your City] area. I saw you have a home on the market and I must say, it caught my attention. I specialize in buying and renovating homes, and I think your property has a lot of potential.
I understand that selling a home can be a tough decision, but I'm here to make the process as smooth and stress-free as possible. If you're open to discussing the possibility of selling your home, I'd love to set up a meeting. What time works best for you?”
“Hi [Mr./Mrs. Seller], my name is [Your Name] and I'm calling about your property that's for sale.
I'm a cash buyer and I'm wondering if you’d be open to a fair, all-cash offer. I specialize in buying and renovating homes in the [Your City] area, and I’ve worked with plenty of home owners just like you.
If you're interested in discussing the possibility of me purchasing your home, I'd be happy to set up a time to talk in more detail. Is there a specific day that works for you?”
“Hello, [Mr./Mrs. Seller].
My name is [Your Name] and I'm a real estate investor in the [Your City] area. I heard from an acquaintance that you’re looking to move out of the state, and I was wondering if you plan to keep your current place?
I understand that you may not have the time or resources to manage the property while you're away, and that's where I come in. I specialize in buying and renovating homes in the [Your City] area, and I've worked with plenty of homeowners just like you.
If you’re looking to sell, I'd be happy to set up a time to talk in more detail.”
“Hi, [Mr./Mrs. Seller]. My name is [Your Name] and I specialize in buying and renovating properties in the [Your City] area.
I saw that your home has been on the market for a while and I was wondering if you'd be open to a cash offer. I understand that you may have had some difficulty finding a buyer, but I'm confident we can come to an agreement. I have [Insert # Of Years] experience in [Your City] real estate and I have a team of professionals who can help make the process as smooth and stress-free as possible.
If you're interested in discussing the possibility of me purchasing your home, I'd be happy to set up a time to talk in more detail.”
“Good morning/afternoon, [Mr./Mrs. Seller].
My name is [Your Name] and I'm a real estate investor in the [Your City] area. I was doing some research and I came across your property and I must say, it caught my attention. I'm always on the lookout for new investment opportunities and I think your home has a lot of potential. I understand that selling a home can be a tough decision, but my job is to make the process as smooth and stress-free as possible.
Would you want to tell me more about your home and why you’re looking to sell?”
Cold calling scripts are just one part of the real estate equation. The good news? Leadflow has the tools and education you need to solve the rest of the equation. If you’re looking to level up your real estate investor business and generate even more motivated seller leads than cold calling can get you, sign up for a free trial of Leadflow today!