Illustration of homes on a conveyor belt to signify the concept of wholesaling real estate.


The Pros And Cons Of Wholesaling Real Estate


What if I told you that you could get into real estate investing with little to no initial capital to invest?


You would probably tell me that’s too good to be true. And guess what? You’d be wrong. (Ok…not entirely wrong - more on that in a second). Real estate wholesaling is a strategy that entrepreneurs everywhere are getting into because it requires little to no initial capital, good research skills, and great people skills. 


But there are pros and cons of real estate wholesaling. It’s not the “magic get-rich-quick” strategy that many tout it to be. It requires discipline, consistent follow up, deep real estate knowledge, and powerful real estate data.


So, is wholesaling real estate a good investment strategy? 


This post takes a closer look at the benefits and risks of wholesaling to determine if it’s the right career path for you.



Real Estate Wholesaling Defined


First, let's define what wholesaling is. Simply put, wholesaling is the process of finding a property at a discounted price, then finding a buyer and selling the property to them for a higher price. This allows the real estate wholesaler to make a profit without owning the property for more than a few hours or less.



Pros Of Wholesaling Real Estate


  • It Requires Little Initial Capital

One of the biggest pros of wholesaling is that it requires very little money to get started. Because you don't need to buy the property, you only need to come up with a small amount of money for the deposit and any necessary marketing, wholesaling is a great option for those just starting out in real estate investing. You do not have to fix the house up in order to make money.

Young real estate investor at her office wholesaling real estate, which provides quick income and is one of the benefits of wholesaling.


  • It’s Faster Income Than Traditional Real Estate Investing

Another pro of wholesaling is that it's a relatively quick way to make money in real estate. Because you're not dealing with the lengthy process of finding and buying a property, fixing it up, and then finding a buyer, you can often turn a profit in just a few weeks. This makes it a great option for those looking to make a quick buck.


  • You Can Close Deals On Your Reputation

If you have a reputation of accurately estimating property repair costs, and buyers are satisfied with the job you do, this will help you build your reputation as someone in the business that contract buyers can trust. This reputation will help you close more deals as you grow.


City highrises with overlay of line graphs increasing, signifying trends in real estate market.


  • Beginners Get Valuable Real Estate Insights

When wholesaling real estate, you can learn about the different factors that affect the value of a property, such as location, condition, and market demand. Additionally, wholesaling can provide valuable experience in negotiating deals and working with other real estate professionals. This experience can be invaluable for those who are interested in pursuing a career in real estate or investing in properties in the future.

  • Lower Risk Than Traditional Real Estate Investing

Because the  wholesaler does not actually take ownership of the property, they’re not responsible for any potential problems with the property or any associated costs. This means that the wholesaler is able to profit from the transaction without assuming the risk of ownership. Additionally, because the wholesaler is not required to finance the purchase of the property, they are not at risk of losing money if the property does not appreciate in value. Overall, real estate wholesaling allows investors to make a profit without assuming the same level of risk associated with traditional real estate investing.

  • Can Be Done Virtually

One of the pros of real estate wholesaling is that it can actually be done entirely from your computer anywhere in the world. Now, this can present a bit of a challenge for wholesalers when they’re negotiating as it’s always best to negotiate in person. Additionally, wholesalers have to be very skilled at assessing the property virtually via video walkthroughs when using this strategy.



  • Can Be Scaled Once The Process Is Understood

Once you understand the process of wholesaling real estate, it’s relatively easy to contract VAs to handle the clerical work while you do the work of finding motivated sellers and negotiating contract deals.



Cons Of Wholesaling Real Estate


  • Finding A Buyer Can Be Difficult

One of the biggest cons is that it can be difficult to find a buyer. Because you're not actually selling the property, you'll need to find someone who is willing to buy the contract to buy the house from you at the higher asking price. This can be challenging, especially in a slow real estate market.


Software has made real estate lead gen significantly easier and, without it, it’s nearly impossible to compete in the real estate wholesale market.



  • Managing Multiple Simultaneous Deals Is Challenging

Managing multiple real estate wholesale deals can be challenging for several reasons. First, each deal has its own unique set of requirements and deadlines, which can be difficult to keep track of. Additionally, wholesale deals often involve working with multiple parties, such as buyers, sellers, and real estate agents, which can be time-consuming and require effective communication and negotiation skills. 


Furthermore, the financial aspects of real estate wholesaling, such as arranging short term financing and managing budgets, can be complex and require careful attention to detail. Overall, successfully managing multiple real estate wholesale deals requires a combination of organization, communication, and financial management skills.


 2 real estate wholesalers armwrestling in the office, to symbolize that high competition is one of the risks of real estate wholesaling.


  • Highly Competitive

Because it requires very little money to get started, many investors are attracted to the prospect of making a quick profit. This can make it difficult to find good deals and can drive down the price that you're able to sell a property for.


So, Is Wholesaling Real Estate Worth It?

In conclusion, wholesaling real estate has both pros and cons. On the one hand, it's a great option for those just starting out in real estate investing, as it requires very little money and can be a quick way to make a profit. However, it can be difficult to find buyers and the market is highly competitive, which can make it challenging to turn a profit. Ultimately, whether or not wholesaling is right for you will depend on your individual situation and goals.