Snowflake Marketplace Intelligence Product
Dormant Equity Reactivation for DSCR Cash-Out Refi
Most investor datasets prioritize recent activity. Dormant Equity Reactivation identifies Florida rental investors with deep modeled portfolio equity, low leverage, and no trailing-12-month transaction activity, giving DSCR lenders a reactivation audience that recent-activity lists often miss.
Built from InvestorScope, this product is not a raw property list. It is a scored, filtered, record-level investor intelligence cohort designed for DSCR cash-out origination analysis, borrower-book reactivation, and lender audience prioritization.
Updated monthly. Cohort size and summary metrics reflect the most recent monthly refresh and may vary slightly as underlying data updates.
Find the equity-rich investor borrowers active lists miss
Dormant Equity Reactivation is designed for lender teams that want to identify investors with meaningful rental portfolio equity who are not currently showing recent transaction activity.
For DSCR and investor-lending teams, that matters because recent-activity lists tend to concentrate attention on the same visible borrowers. This cohort surfaces a different audience: stabilized rental investors with low leverage, low modeled distress exposure, and meaningful potential for cash-out refinance conversations.
Build DSCR cash-out audiences
Create campaign-ready audiences of Florida rental investors with modeled equity, low portfolio leverage, and rental-shape holdings.
Match against your borrower book
Compare the cohort against your existing borrower, CRM, or servicing records to identify reactivation opportunities already inside your ecosystem.
Prioritize outreach by portfolio strength
Rank investors by modeled equity, LTV, property count, capital readiness, distress exposure, and exit propensity.
Evaluate before record-level access
Use the companion aggregate listing to understand cohort composition before purchasing record-level investor data.
Cohort snapshot
The Dormant Equity Reactivation cohort is built from investor-level portfolio rollups. Each record represents an entity-resolved real estate investor who owns Florida property and meets the cohort’s behavioral and financial criteria.
| Metric | Value |
|---|---|
| Investors | Approximately 95,000 |
| Median portfolio value | $1.77M |
| Median modeled portfolio equity | $1.64M |
| Median portfolio LTV | 11% |
| Median properties owned | 4 |
| Median residential share of holdings | 73% |
| Geographic coverage | Florida-investing real estate investors |
| Refresh cadence | Monthly |
This is Florida-investor intelligence, not property-level geography intelligence. The product identifies investors who own Florida property, but it does not expose Florida property county, MSA, CBSA, or parcel-level geography fields.
How the cohort is constructed
Each investor in the Dormant Equity Reactivation cohort must satisfy a defined set of portfolio, leverage, activity, distress, and exit-propensity conditions.
Dormant transaction behavior
TRANSACTIONS_12M_CNT = 0
Investor has no acquisitions or dispositions in the trailing 12 months.
Real operator threshold
TOTAL_PROPERTIES_OWNED >= 3
Investor owns at least three investment properties.
Rental-shape portfolio
SFH_HOLDINGS_CNT >= 1 OR MFH_2_4_HOLDINGS_CNT >= 1
Investor owns single-family or 2-4 unit multifamily holdings.
Equity-rich portfolio
PORTFOLIO_EQUITY_VALUE >= 500000
Investor has at least $500,000 in modeled portfolio equity.
Low-leverage profile
PORTFOLIO_LTV_PCT <= 50
Investor has a modeled portfolio LTV at or below 50%.
Low distress exposure
DISTRESS_EXPOSURE_INDEX_CODE IN ('D', 'E')
Investor has low or clean modeled distress exposure.
Not in elevated exit posture
EXIT_PROPENSITY_INDEX_CODE NOT IN ('A', 'B')
Investor is not flagged in elevated exit-propensity tiers.
SELECT *
FROM <YOUR_DATABASE>.<YOUR_SCHEMA>.DORMANT_EQUITY_REACTIVATION
WHERE TRANSACTIONS_12M_CNT = 0
AND TOTAL_PROPERTIES_OWNED >= 3
AND (
SFH_HOLDINGS_CNT >= 1
OR MFH_2_4_HOLDINGS_CNT >= 1
)
AND PORTFOLIO_EQUITY_VALUE >= 500000
AND PORTFOLIO_LTV_PCT <= 50
AND DISTRESS_EXPOSURE_INDEX_CODE IN ('D', 'E')
AND EXIT_PROPENSITY_INDEX_CODE NOT IN ('A', 'B');
The Snowflake table already contains only records that qualify for the Dormant Equity Reactivation cohort. The logic above is shown for transparency and methodology review.
Model the DSCR cash-out opportunity
Dormant Equity Reactivation is built for lenders who fund cash-out refinance loans on stabilized rental property. Use the assumptions below as a starting point, then substitute your own conversion rates, funded-loan assumptions, and revenue economics.
Using the default assumptions — a 20,000-investor campaign audience, 2% contact-to-application conversion, 25% pull-through from completed applications, $400,000 illustrative DSCR cash-out loan size, and 2% revenue — the modeled campaign would generate approximately 400 completed applications, 100 funded loans, $40M in funded loan volume, and $800K in estimated revenue.
Even at sharply reduced conversion assumptions, one funded $400K loan at 2% revenue more than covers a two-month test.
This calculator is illustrative. Actual results depend on contactability, campaign channel, borrower fit, lender credit box, pricing, pull-through, and market conditions. The product provides investor intelligence and cohort definition. It does not guarantee borrower intent, loan eligibility, application volume, or funded-loan outcomes.
Schema designed for lender activation
The record-level table uses a common schema across Wave 1 lender-intelligence recipes. Fields are organized for data teams that need to size, segment, prioritize, and activate the cohort inside Snowflake, a CRM, or an internal data warehouse.
| Attribute | Value |
|---|---|
| Object type | Table |
| Grain | One row per entity-resolved investor |
| Refresh cadence | Monthly |
| Product family | InvestorScope |
| Geography | Florida-investing real estate investors |
| Schema type | Common recipe schema |
INVESTOR_IDStable entity-resolved InvestorScope identifier for the investor across refresh cycles.
INVESTOR_NAMEDisplay name of the investor, individual, or entity.
INVESTOR_TYPE_CODEInvestor type: I = Individual, E = Entity.
MAILING_CITYMailing address city for investor correspondence and segmentation.
MAILING_STATEMailing address state. Useful for local vs. out-of-state owner segmentation.
MAILING_ZIPMailing ZIP code for matching, routing, segmentation, or mail workflows.
MAILING_LOCATION_TYPEDerived mailing-location bucket: IN_STATE, OUT_OF_STATE, or UNKNOWN.
ACTIVE_PORTFOLIO_VALUEModeled total market value of the investor’s currently owned property portfolio.
PORTFOLIO_EQUITY_VALUEModeled portfolio equity value, calculated from portfolio value and modeled debt position.
PORTFOLIO_LTV_PCTPortfolio-level loan-to-value percentage. Lower values indicate greater modeled refinance capacity.
TOTAL_PROPERTIES_OWNEDTotal number of properties currently owned by the investor.
AVERAGE_PROPERTY_VALUEMean modeled property value across the investor’s active portfolio.
SFH_HOLDINGS_CNTCount of single-family home holdings in the investor’s active portfolio.
MFH_2_4_HOLDINGS_CNTCount of 2-4 unit multifamily holdings in the investor’s active portfolio.
SFH_SHARE_PCTPercentage share of portfolio value allocated to single-family homes.
MFH_2_4_SHARE_PCTPercentage share of portfolio value allocated to 2-4 unit multifamily properties.
CAPITAL_REINVESTMENT_READINESS_CODEInvestorScope readiness tier indicating likelihood of capital redeployment based on equity, activity, and liquidity signals.
CAPITAL_REINVESTMENT_READINESS_SCORENumeric readiness score supporting ranking and prioritization within the cohort.
DISTRESS_EXPOSURE_INDEX_CODEInvestorScope portfolio distress tier. Dormant Equity records are limited to low or clean distress tiers.
EXIT_PROPENSITY_INDEX_CODEInvestorScope forward-looking exit propensity tier.
STRATEGY_INDEX_CODEDominant investor strategy classification.
INVESTOR_NET_WORTH_CODEInvestorScope modeled investor net-worth tier.
INVESTOR_NET_WORTH_CONFIDENCEConfidence level for modeled net-worth estimate. 1 = High, 2 = Medium, 3 = Low.
QUALIFIED_MULTI_PRODUCT_LENDING_FLAGY indicates the investor also qualifies for Multi-Product Lending Intelligence.
QUALIFIED_BRIDGE_REHAB_TAKEOUT_FLAGY indicates the investor also qualifies for Bridge-Rehab DSCR Takeout.
QUALIFIED_FORWARD_DEMAND_FLAGY indicates the investor also qualifies for Forward Demand Formation.
QUALIFIED_PARKED_CAPITAL_FLAGY indicates the investor also qualifies for Parked Capital After Sale.
Quick Start SQL
These examples show how a DSCR or investor-lending team can turn the Dormant Equity Reactivation cohort into origination strategy: size the opportunity, create priority audiences, segment campaigns, match against an existing borrower book, and identify overlap with other lender-intelligence opportunities.
Replace the placeholder table path with the database and schema created from your Snowflake Marketplace listing.
-- Replace with your actual shared database and schema.
-- <YOUR_DATABASE>.<YOUR_SCHEMA>.DORMANT_EQUITY_REACTIVATION
Query A
Size the dormant-equity cash-out opportunity
SELECT
COUNT(*) AS INVESTOR_CNT,
MEDIAN(ACTIVE_PORTFOLIO_VALUE) AS MEDIAN_PORTFOLIO_VALUE,
MEDIAN(PORTFOLIO_EQUITY_VALUE) AS MEDIAN_PORTFOLIO_EQUITY_VALUE,
MEDIAN(PORTFOLIO_LTV_PCT) AS MEDIAN_PORTFOLIO_LTV_PCT,
MEDIAN(TOTAL_PROPERTIES_OWNED) AS MEDIAN_PROPERTIES_OWNED,
MEDIAN(SFH_SHARE_PCT + MFH_2_4_SHARE_PCT) AS MEDIAN_RESIDENTIAL_SHARE_PCT,
SUM(PORTFOLIO_EQUITY_VALUE) AS TOTAL_MODELED_PORTFOLIO_EQUITY_VALUE
FROM <YOUR_DATABASE>.<YOUR_SCHEMA>.DORMANT_EQUITY_REACTIVATION;
Quickly answer, “How large is the dormant-equity DSCR cash-out opportunity we can analyze?” This query gives leadership a top-line market-size view before campaign planning.
Query B
Create a Tier 1 DSCR cash-out audience
SELECT
INVESTOR_ID,
INVESTOR_NAME,
INVESTOR_TYPE_CODE,
MAILING_CITY,
MAILING_STATE,
MAILING_ZIP,
ACTIVE_PORTFOLIO_VALUE,
PORTFOLIO_EQUITY_VALUE,
PORTFOLIO_LTV_PCT,
TOTAL_PROPERTIES_OWNED,
AVERAGE_PROPERTY_VALUE,
SFH_HOLDINGS_CNT,
MFH_2_4_HOLDINGS_CNT,
SFH_SHARE_PCT,
MFH_2_4_SHARE_PCT,
STRATEGY_INDEX_CODE,
CAPITAL_REINVESTMENT_READINESS_CODE,
CAPITAL_REINVESTMENT_READINESS_SCORE,
DISTRESS_EXPOSURE_INDEX_CODE,
EXIT_PROPENSITY_INDEX_CODE
FROM <YOUR_DATABASE>.<YOUR_SCHEMA>.DORMANT_EQUITY_REACTIVATION
WHERE PORTFOLIO_EQUITY_VALUE >= 1000000
AND PORTFOLIO_LTV_PCT <= 35
AND TOTAL_PROPERTIES_OWNED >= 5
AND DISTRESS_EXPOSURE_INDEX_CODE IN ('D', 'E')
AND EXIT_PROPENSITY_INDEX_CODE NOT IN ('A', 'B')
ORDER BY
PORTFOLIO_EQUITY_VALUE DESC,
ACTIVE_PORTFOLIO_VALUE DESC,
CAPITAL_REINVESTMENT_READINESS_SCORE DESC NULLS LAST
LIMIT 500;
Build a first-pass Tier 1 DSCR cash-out audience for campaign review. This is the “who should we inspect first?” query.
Query C
Build campaign tiers by equity, leverage, and portfolio scale
WITH TIERED_INVESTORS AS (
SELECT
INVESTOR_ID,
INVESTOR_NAME,
INVESTOR_TYPE_CODE,
MAILING_CITY,
MAILING_STATE,
MAILING_ZIP,
ACTIVE_PORTFOLIO_VALUE,
PORTFOLIO_EQUITY_VALUE,
PORTFOLIO_LTV_PCT,
TOTAL_PROPERTIES_OWNED,
CAPITAL_REINVESTMENT_READINESS_CODE,
DISTRESS_EXPOSURE_INDEX_CODE,
EXIT_PROPENSITY_INDEX_CODE,
CASE
WHEN PORTFOLIO_EQUITY_VALUE >= 2500000
AND PORTFOLIO_LTV_PCT <= 35
AND TOTAL_PROPERTIES_OWNED >= 10
THEN 'TIER_1_ENTERPRISE_EQUITY'
WHEN PORTFOLIO_EQUITY_VALUE >= 1000000
AND PORTFOLIO_LTV_PCT <= 50
AND TOTAL_PROPERTIES_OWNED >= 5
THEN 'TIER_2_HIGH_EQUITY'
WHEN PORTFOLIO_EQUITY_VALUE >= 500000
AND PORTFOLIO_LTV_PCT <= 50
AND TOTAL_PROPERTIES_OWNED >= 3
THEN 'TIER_3_CORE_COHORT'
ELSE 'REVIEW'
END AS CASH_OUT_PRIORITY_TIER
FROM <YOUR_DATABASE>.<YOUR_SCHEMA>.DORMANT_EQUITY_REACTIVATION
WHERE DISTRESS_EXPOSURE_INDEX_CODE IN ('D', 'E')
AND EXIT_PROPENSITY_INDEX_CODE NOT IN ('A', 'B')
)
SELECT
CASH_OUT_PRIORITY_TIER,
COUNT(*) AS INVESTOR_CNT,
MEDIAN(PORTFOLIO_EQUITY_VALUE) AS MEDIAN_PORTFOLIO_EQUITY_VALUE,
MEDIAN(PORTFOLIO_LTV_PCT) AS MEDIAN_PORTFOLIO_LTV_PCT,
MEDIAN(TOTAL_PROPERTIES_OWNED) AS MEDIAN_PROPERTIES_OWNED,
SUM(PORTFOLIO_EQUITY_VALUE) AS TOTAL_MODELED_PORTFOLIO_EQUITY_VALUE
FROM TIERED_INVESTORS
GROUP BY CASH_OUT_PRIORITY_TIER
ORDER BY
CASE CASH_OUT_PRIORITY_TIER
WHEN 'TIER_1_ENTERPRISE_EQUITY' THEN 1
WHEN 'TIER_2_HIGH_EQUITY' THEN 2
WHEN 'TIER_3_CORE_COHORT' THEN 3
ELSE 4
END;
Create campaign tiers your origination or marketing team can act on. Tier 1 can support white-glove outreach, Tier 2 can support targeted direct mail or calling, and Tier 3 can support broader nurture or digital audience workflows.
Query D
Match dormant-equity investors to your borrower or CRM file
WITH BORROWER_BOOK AS (
SELECT
BORROWER_ID,
BORROWER_NAME,
MAILING_ZIP
FROM <YOUR_DATABASE>.<YOUR_SCHEMA>.<YOUR_BORROWER_TABLE>
),
MATCHED_BORROWERS AS (
SELECT
b.BORROWER_ID,
b.BORROWER_NAME,
d.INVESTOR_ID,
d.INVESTOR_NAME,
d.INVESTOR_TYPE_CODE,
d.MAILING_CITY,
d.MAILING_STATE,
d.MAILING_ZIP,
d.ACTIVE_PORTFOLIO_VALUE,
d.PORTFOLIO_EQUITY_VALUE,
d.PORTFOLIO_LTV_PCT,
d.TOTAL_PROPERTIES_OWNED,
d.CAPITAL_REINVESTMENT_READINESS_CODE,
d.CAPITAL_REINVESTMENT_READINESS_SCORE,
d.DISTRESS_EXPOSURE_INDEX_CODE,
d.EXIT_PROPENSITY_INDEX_CODE,
d.QUALIFIED_MULTI_PRODUCT_LENDING_FLAG,
d.QUALIFIED_BRIDGE_REHAB_TAKEOUT_FLAG,
d.QUALIFIED_FORWARD_DEMAND_FLAG,
d.QUALIFIED_PARKED_CAPITAL_FLAG
FROM BORROWER_BOOK b
JOIN <YOUR_DATABASE>.<YOUR_SCHEMA>.DORMANT_EQUITY_REACTIVATION d
ON UPPER(TRIM(b.BORROWER_NAME)) = UPPER(TRIM(d.INVESTOR_NAME))
AND b.MAILING_ZIP = d.MAILING_ZIP
)
SELECT
*
FROM MATCHED_BORROWERS
ORDER BY
PORTFOLIO_EQUITY_VALUE DESC,
CAPITAL_REINVESTMENT_READINESS_SCORE DESC NULLS LAST;
Identify dormant-equity opportunities already sitting inside your own borrower, CRM, or servicing ecosystem. This is often the fastest path to action because your team may already have relationship history, past application context, or prior borrower engagement.
The sample join uses normalized name and ZIP as a simple example. Production matching should use your preferred entity-resolution process, match keys, or internal borrower identifiers where available.
Query E
Find investors with multiple lender-intelligence angles
SELECT
QUALIFIED_MULTI_PRODUCT_LENDING_FLAG,
QUALIFIED_BRIDGE_REHAB_TAKEOUT_FLAG,
QUALIFIED_FORWARD_DEMAND_FLAG,
QUALIFIED_PARKED_CAPITAL_FLAG,
COUNT(*) AS INVESTOR_CNT,
MEDIAN(PORTFOLIO_EQUITY_VALUE) AS MEDIAN_PORTFOLIO_EQUITY_VALUE,
MEDIAN(PORTFOLIO_LTV_PCT) AS MEDIAN_PORTFOLIO_LTV_PCT,
MEDIAN(TOTAL_PROPERTIES_OWNED) AS MEDIAN_PROPERTIES_OWNED,
MEDIAN(ACTIVE_PORTFOLIO_VALUE) AS MEDIAN_PORTFOLIO_VALUE
FROM <YOUR_DATABASE>.<YOUR_SCHEMA>.DORMANT_EQUITY_REACTIVATION
GROUP BY
QUALIFIED_MULTI_PRODUCT_LENDING_FLAG,
QUALIFIED_BRIDGE_REHAB_TAKEOUT_FLAG,
QUALIFIED_FORWARD_DEMAND_FLAG,
QUALIFIED_PARKED_CAPITAL_FLAG
ORDER BY
INVESTOR_CNT DESC;
Find dormant-equity investors who may also fit other lender motions, such as multi-product lending, bridge-rehab takeout, forward demand, or parked-capital redeployment. This helps buyers prioritize records that may support more than one origination strategy.
InvestorScope methodology
InvestorScope is Leadflow’s investor behavioral intelligence engine. It classifies real estate investors using portfolio ownership, transaction activity, modeled equity and leverage, holding behavior, liquidity events, distress exposure, exit propensity, and asset-class composition.
Dormant Equity Reactivation uses InvestorScope to identify investors who are not actively transacting but hold meaningful modeled equity in rental-shape portfolios.
| Index | Full Name | What it measures |
|---|---|---|
| RAR | Repeat Activity Rate | Transaction frequency over the trailing 12 months |
| IMT | Investor Momentum Tier | Year-over-year transaction trajectory |
| HPV | Holding Period Velocity | Median hold-period behavior, from flipper to landlord |
| INV_NW | Investor Net Worth | Modeled investor balance-sheet strength |
| ILI | Investor Liquidity Index | Recent liquidity from sales or refinance activity |
| CRR | Capital Reinvestment Readiness | Readiness to redeploy capital based on equity, activity, and liquidity |
| GFI | Geographic Footprint Index | Geographic spread of investor activity |
| DEI | Distress Exposure Index | Share of portfolio exposed to distress signals |
| EPI | Exit Propensity Index | Portfolio likelihood of exit within the next 12 months |
| SI | Strategy Index | Dominant investor strategy |
| ASI | Asset Share Index | Portfolio concentration by asset class |
Known limitations and responsible use
Dormant Equity Reactivation is designed for lender intelligence, market analysis, audience segmentation, and origination strategy. It should be evaluated as a modeled investor-intelligence product, not as an underwriting decision system.
Modeled values
Portfolio value, equity, LTV, net worth, and related metrics are modeled estimates. They are not appraisals, underwriting values, credit decisions, or guarantees of lendable equity.
Investor-level rollup
Each record is an investor-level rollup. The product does not expose property-level parcel records or Florida county/MSA property geography.
Not a consumer report
This product is not a consumer report and is not intended for use in determining eligibility for credit, insurance, employment, housing, or any FCRA-regulated purpose.
No guaranteed borrower intent
The cohort identifies investors matching defined portfolio and behavioral conditions. It does not guarantee borrower interest, application likelihood, contactability, or funded-loan outcomes.
Monthly refresh
Cohort size and summary metrics may vary slightly as data refreshes. Listing copy uses rounded counts; exact counts are reflected in delivered data and metadata.
Outreach compliance
Buyers are responsible for complying with all applicable marketing, privacy, telemarketing, do-not-call, email, and consumer-protection laws.
Evaluate the cohort before record-level access
Dormant Equity Reactivation also has a companion aggregate listing for buyers who want to evaluate cohort composition before purchasing record-level investor data.
The aggregate listing provides anonymized segmentation and distribution analysis without investor identity. It is useful for market sizing, stakeholder review, and pre-purchase evaluation.
Florida DSCR Cash-Out Refi Intelligence: Dormant Equity Aggregate
$250/monthAnonymized analytical surface with cohort segmentation, attribute distribution, and drill-down capability.
Snowflake Marketplace support
Start evaluating Dormant Equity Reactivation
Use the Snowflake Marketplace listing for monthly self-service access, or contact Leadflow with methodology, schema, or product-support questions.
For methodology, schema, or product-support questions: support@leadflow.com